GOOD and MySpace Launch ‘On Skid Row,’ an Eye-Opening Five-Part Series Sponsored by Kenneth Cole Productions
LOS ANGELES, Feb. 19 /PRNewswire/ -- GOOD, a multimedia company producing entertaining and relevant content for an engaged audience, today announced the debut of a five-part investigation into the Los Angeles area known as Skid Row. MySpace, the world's largest social network, will exclusively air each episode on MySpaceTV (http://www.myspacetv.com) and MySpace Impact (http://impact.myspace.com) 24 hours before the videos are available to view on GOODMagazine.com and the Kenneth Cole Productions' Awearness Blog (http://www.awearnessblog.com). GOOD invites viewers to go beyond the headlines with journalist Sam Slovick to examine a community where 9,000 disenfranchised homeless people live alongside the city's thriving financial district. With the support of Kenneth Cole Productions, GOOD sheds new light on the lesser-known population of children, social servants, and religious workers whose daily lives play out on LA's most dangerous city blocks. Sponsoring On Skid Row was a natural fit for Kenneth Cole as the company has partnered with HELP USA -- the nation's largest provider of housing and services for the homeless -- for the past fifteen years, encouraging customers to donate gently worn shoes for a 20% discount off their next purchase. In addition, Kenneth Cole Productions continues its 25-year philanthropic legacy with the launch of its Awearness Blog -- a new content initiative that provides daily commentary on social issues that impact our lives.
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