GOOD and MySpace Launch ‘On Skid Row,’ an Eye-Opening Five-Part Series Sponsored…

GOOD and MySpace Launch 'On Skid Row,' an Eye-Opening Five-Part Series
Sponsored by Kenneth Cole Productions
Produced by GOOD, written and narrated by Pulitzer Prize nominated writer Sam
Slovick, 'On Skid Row' is a five part series about Los Angeles' most notorious
homeless area

LOS ANGELES, Feb. 19 /PRNewswire/ -- GOOD, a multimedia company producing
entertaining and relevant content for an engaged audience, today announced the
debut of a five-part investigation into the Los Angeles area known as Skid
Row.  MySpace, the world's largest social network, will exclusively air each
episode on MySpaceTV (http://www.myspacetv.com) and MySpace Impact
(http://impact.myspace.com) 24 hours before the videos are available to view
on GOODMagazine.com and the Kenneth Cole Productions' Awearness Blog
(http://www.awearnessblog.com).
    GOOD invites viewers to go beyond the headlines with journalist Sam
Slovick to examine a community where 9,000 disenfranchised homeless people
live alongside the city's thriving financial district. With the support of
Kenneth Cole Productions, GOOD sheds new light on the lesser-known population
of children, social servants, and religious workers whose daily lives play out
on LA's most dangerous city blocks.  Sponsoring On Skid Row was a natural fit
for Kenneth Cole as the company has partnered with HELP USA -- the nation's
largest provider of housing and services for the homeless -- for the past
fifteen years, encouraging customers to donate gently worn shoes for a 20%
discount off their next purchase.  In addition, Kenneth Cole Productions
continues its 25-year philanthropic legacy with the launch of its Awearness
Blog -- a new content initiative that provides daily commentary on social
issues that impact our lives.
    In less than one year, with more than eight million streams, GOOD's short
form video productions -- focusing on topics from nuclear threat to the
proliferation of Internet pornography -- have quickly gained popularity for
their insight and relevance.  On Skid Row is a continuation of GOOD's
commitment to exploring issues that are relevant today.
    "This partnership with Kenneth Cole and MySpace exemplifies how GOOD looks
to engage its audience.  Through the support of brands that are committed to
moving our world forward, we can create entertaining and meaningful content
that adds value to the audience, the brands, and all involved," commented
Craig Shapiro, President of New Media, GOOD.
    "MySpace is committed to empowering content creators like Sam Slovick and
GOOD to reach a broad socially-conscious audience who are looking to make a
difference in the world," said Chris DeWolfe, Co-Founder and CEO of MySpace.
    About GOOD:
    GOOD is a multimedia company creating content at the intersection of
entertainment and relevance across the print, web and live events platforms.
GOOD provides a new voice in media, embracing this generation's merger of
capitalism and idealism, and bringing together a community of smart, engaged,
creative, ambitious individuals who "give a damn."  GOOD's mission is to
stimulate the culture of good by creating dialogue around things that matter.
As a lifestyle brand, GOOD reflects a movement toward pragmatic idealism
expressed through business, politics, culture and more. Additional information
can be found at http://www.goodmagazine.com.
    About The Awearness Blog and Kenneth Cole Productions:
    The Awearness Blog was created to raise awareness and stir public debate
and action; the blog will provide a unique two-way communication platform
between the Kenneth Cole New York brand and the public.  The Awearness Blog
will focus on four core topics of interest: Social Rights, Hard Times (poverty
& homelessness), Political Landscape, and Well-being (health & the
environment). Kenneth Cole Productions, Inc. designs, sources, and markets a
broad range of footwear, handbags, and accessories under the registered
trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and TRIBECA
as well as footwear under the proprietary trademarks GENTLE SOULS and LE TIGRE
and under the licensed trademark BONGO.  The company has also granted a wide
variety of third party licenses for the production of men's, women's and
children's apparel, as well as fragrances, timepieces, eyewear, and several
other accessory categories.  The company's products are distributed through
department stores, better specialty stores, and company-owned retail stores as
well as direct to consumer catalogs and e-commerce.  Further information can
be found at http://www.kennethcole.com .
SOURCE  GOOD